Portal de San Javier
www.portaldesanjavier.com
La Manga and Mar Menor are the subject of tourism promotion campaign "Microclimate of happiness. Do you have it as a destination? Presented this morning by the Minister of Culture and Tourism, Pedro Alberto Cruz, the mayor of San Javier, Juan Martinez and the mayor of Cartagena, Pilar Barreiro, at the headquarters of the Ministry of Tourism, in Murcia.
The Minister of Culture and Tourism, Pedro Alberto Cruz said the campaign intends to sell the Mar Menor as a "happiness industry" and link the Murcia region with positive values, compared to negative climate arising from the current crisis.
The campaign plays on two concepts as microclimate and happiness that refer to the average temperature of 18 ° from the sun and great presence in the area, and happiness that provides enjoyment, along with other attractions such as water sports, Pedro Alberto Cruz explained .
Pastor Juan Martinez, who attended accompanied by the Councillor of Tourism of San Javier, Antonio Marcelo Martinez, said the timing of this campaign in times of crisis, and concurred with the mayor of Cartagena, Pilar Barreiro, the need of exploiting tourism seasonally adjusted the microclimate for sports.
Precisely the campaign, complete with other slogans in Spanish and English as "Sunset in January", "Sun of February", "Sailing in March," or "Play golf in February" referring to the months that lie outside the season in order to promote tourism and water sports weather during that period.
The campaign, with national and international broadcasting is already in the street, and will run until April 2012, in order to obtain results for the summer, when you could open a new regional airport, continued compliance dates as to Now, said the Director.
The messages will come to market and countries like United Kingdom, Belgium, Norway and Russia through conventional advertising media, online media and social networks.
Also be present in the region of Murcia agreements with tour operators and tourist travel agencies.
In countries like Britain and Russia are also promoted through Public Relations Agency, PR.
The campaign is funded by the Tourism Competitiveness Plan of La Manga del Mar Menor, involving the Ministry of Culture and Tourism and the towns of Cartagena and San Javier with a contribution of 400,000 euros, and another additional contribution of the Ministry of Culture and Tourism.
Source: Ayuntamiento de San Javier
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