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The analogy between personal life and sales techniques, the structure supports the book "Discover the music in you," Miguel Angel Martin, president of the Spanish Association of Foreign Trade Consultants, which was introduced yesterday at City Hall San Javier by the mayor of San Javier, Pepa García.

The mayor said the initial thesis of the book, edited by FC Publishing, noting that even "when we try to convince someone of something we are using genuine business strategies."

Miguel Angel Martin, invents a character, Roberto Pelaez who stands in San Javier and Mar Menor area where a number of environmental stories with specific references to places and commercial establishments in the area, which serve as a starting point for, a more technical, introducing the reader to modern marketing techniques as a way to give a better start in the market for your product.

"From birth we are selling ourselves," said the author who has directed his book to all those who at this time of crisis, do not know where to shoot, with the intention of bringing other ideas, other styles and other forms of perceive the exchange with others, by examining his own life and how it has handled in the private sector to reach conclusions which may transfer to the professional. "

The book they have published 1,000 copies are now available in bookstores, is of particular interest, says the author, a resident of San Javier, "for those already are entrepreneurs, merchants or service professionals who think they can not sell" a topic that dismantles Miguel Angel Martin, demonstrating that it is an innate ability can be improved based on a personal level.

Throughout the thirteen chapters of the book, Miguel Angel Martin, who has taught sales management, marketing and foreign trade business schools and universities, removed topics, leading sales techniques to the realm of human relations for initiate a sales process, which addresses business attitudes, selection and customer acquisition, visit and interview, closing and monitoring of sales, a substantial focus on answering the question why you have to hire my services? , "which aims to help find a reasoned response to all those who have something to sell."

Source: Ayuntamiento de San Javier